I make things look like they know what they’re doing.
“Make it simple” is often the most complicated instruction.Hi, I’m Anirudh.
I make ideas visible. Sometimes that means building a brand from scratch. Sometimes it means making a 60-slide presentation look like someone cared. Sometimes it means explaining a complicated business concept without making everyone read a 12-page document.
My work sits somewhere between design, storytelling and figuring out what someone actually meant when they said, “We need something fresh.”
- I’m interested in design beyond design: films, music, books, architecture, products, gaming and the visual oddities of everyday life.
- I believe a good reference can come from almost anywhere. Not every idea has to come from another designer’s portfolio.
- I like making things, not just talking about making things.
- I’m curious about motion, digital experiences and what happens when static design starts moving.
- I have an independent creative streak and a long-term ambition to build something of my own.
What I make
Six things, done properly.
Brand identity
Giving businesses a personality beyond their name and a logo.
Visual communication
Making complicated information easier to understand and harder to ignore.
Presentation design
Proving that PowerPoint doesn’t have to look like a PowerPoint.
Campaigns & marketing
Turning messages into visuals people might actually stop scrolling for.
Digital & editorial design
Building consistent visual systems across screens, pages and everything in between.
Creative experimentation
Trying new tools, testing strange ideas and occasionally discovering that the first idea was better.
Level select
The professional plot, as a save file. Pick a level.
Collect.
Lesson lotto
Things I’ve learned, printed on scratch cards. Every ticket wins.
Inventory
The tools I borrow from (and make things with). Hover for item stats.