Client said: “make it simple.”
I make things look like they know what they’re doing.
“Make it simple” is often the most complicated instruction.
Case study 06 · Creative experimentation · placeholder
SIDE B experiment
This page is ready for a real project. Drop in the images and a few honest lines, and the slider and revision scrubber will tell the story.
Lead image · 1600 × 900
The brief
One sentence: who asked, what they asked for, and the constraint that made it hard.
v1 vs final
Make it make sense.Final · replace with your final
MAKE IT POP!!!v1 · the client’s favourite · replace with your v1
Drag the handle. Swap both sides for your real first draft and final.
The process
Reference board
Rejected route
Working file
Why the chosen route won.
Every revision
Approved
v1v2v3v4v5Final
The final
Final piece 1
Final piece 2
In context
What happened
The result, or what the client or team said. Real words only.